oh, hey there
Fiery Heart provides considerate and passionate project management tailored to your team and project's needs, every step of the way.
I am Esmeralda, an experienced creative project manager with a focus on people. I offer considerate and pragmatic project management and marketing support tailored to your team and project to provide clarity and cultivate habits and processes.I enjoy working with wonderful teams and supporting them through my services.
Services
I offer a range of services from project management focused support to marketing and self publishing. These services will be tailored based on your project and team’s needs after assessing your specific situation.
Consulting service to carefully assess your current situation and to offer suggested steps into the right direction.
Project management support tailored to your project's needs.
An impactful retrospective process to go in depth with your organisation to uncover patterns and develop tangible actions.
Support for campaigns and to help kick off your marketing plans.
Supporting you through the realm of self publishing your project.
Consulting
The consulting service is here to provide clarity, an outsider's perspective and guidance for your specific scenario. For this service I will provide a detailed ‘birds’ eye view’ project assessment.For this assessment we can decide to focus on:
How to get your project off the ground
How your budget, roadmap and scope are corresponding with one another
Analysing where your project is blocked and how to unblock it
Investigating and recommending project processes you could benefit from
Quality of life improvements for your project management
Tailored organisational operations' improvements
Project management support
Projects require processes that make sense for the state they’re in, the state they’re heading towards and what works best for teams based on your budget, scope and time.I can offer a wide range of support to ensure your project stays on track or to get it back on track. Services could include, but not limited to:
Budget Management
Milestone Management
Operational processes implementation
Process creation and implementation
Production workflow creation and optimization
Project and development pipelines setup
Project Kick-offs
Roadmap creation and maintenance
Setting up and maintaining internal and external documentation
Stakeholder Management
Vendor Management
Team Management
post mortem support
Retrospectives are a great tool to reflect on how your team is experiencing work. Post Mortems can go much deeper and are here to unearth patterns.The Post Mortem is a tool to go deeper into organisational experiences and how to cultivate healthy habits.Curious about organising an in depth post mortem? This is what you can expect:
A detailed Post Mortem process tailored to your needs and team
In depth conversations with your team and stakeholders
An unbiased voice leading the sessions and analysing your data
Offering your team the space to share experiences and to create new habits
Full report on findings, common themes, observations, advice, resources and more
Available upon request: a presentation after the full report has been established
marketing
I believe that Marketing for each project and team should be unique and therefore each step in your marketing plan should be approached with intention.A focused look at the project, the team and the desired goal will always be the main priority.I can support with the following, but not limited to:
Online and Offline Campaign setup and execution
Brand Identity Assessment
Event Management (Online & Offline)
Marketing Copy Writing
Marketing Plan Support and Execution
Paid Media management
Social Media Management
self publishing
Are you looking to self publish your project and could you use some external project support to navigate this area?I can offer support on the following:
Budget planning
Platform Holder setup and management
Release Management
Research and preparation on funding opportunities
Roadmap setup and maintenance
Stakeholder Management
Outsource management
Please note that this service is usually for game and tech studios, but could be applied to other industries depending on the scope and request.
About
I am Esmeralda Hoffman, a freelance creative project manager who likes to connect the dots, but most importantly people.
I bring 10 years of experience in project and product management within new media, the arts and more specifically video games.Creative projects can be beautiful, but often challenging. There are times of crisis where everything seems to be going wrong.In these moments I step in as the calm in the eye of the storm to help teams regain clarity and to focus on what matters the most.
I have my BA in Media and Entertainment Management with a specialisation in Project Management, Experience Marketing, Business Innovation in Media, Artist Management and Arts & Business in Gaming.
Throughout the years I've had the pleasure to fulfil various roles, ranging from product marketing management to technical development project management, supporting and leading great teams.
My background in production and marketing allows me to approach projects from these unique angles to incorporate risks, opportunities and a project's authenticity from concept to execution.
Get to know more about my work.
Contact
Do you consider your interest sparked and would you like to explore if this could be a match? ❤️🔥
You can send an email to [email protected] with details about your project and request.
work
Throughout the years I’ve had the pleasure to guide, lead and support wonderful teams across diverse and inspiring projects ranging from indie to blockbuster projects.
Some of the organisations I've worked with over the last decade.
Get to know more about some of the projects I've worked on.
Portfolio
A small curation of the projects that I've worked on throughout the years. Some projects are still under NDA.For my full portfolio feel free to contact [email protected] for my CV.
I coached the 'Plum Road Tea Dream' developers during their unique game production journey towards the game's launch whilst they simultaneously worked on the phenomenal IRL performance.
I was the Lead Publishing Producer on the stealthy heist game 'Monaco 2', responsible for the publishing production roadmap, stakeholder management, outsourcing, release support and more to ensure the game shipped.
On the award winning 'Tales of Kenzera: ZAU' I was responsible for developing and maintaining the production processes, managing the development roadmap, milestone management, outsourcing, being the main producer for the Tech teams, and much more.
I was part of the Product Management team to set up international online marketing campaigns for 'XCOM Chimera Squad'.
I was part of the Product Management team to create and execute the 'NBA 2K21' GTM plan and its marketing campaigns to launch the game and support post launch efforts.
I was the Lead Publishing Producer on 'Town of Zoz', responsible for stakeholder management, outsourcing, development production and release support, and much more to get the game shipped.
I was a Senior Producer on 'Project Octavia' on the Tech teams, for the wider studio I was setting up and maintaining the development roadmap, production processes and more.
As a Product Manager on 'Borderlands 3' I was responsible for creating and executing unique online and offline marketing campaigns within the Benelux region. Our campaigns extended across various communities ranging from hardcore Borderlands fans and newcomers.
As a Product Manager on 'Mafia Definitive Edition' I was responsible for creating and executing regional marketing campaigns in cooperation with various GTM, Community, Performance and PR teams.
I was the Producer on 'Among the Sleep: Enhanced Edition' to work closely with the outsourcing porting team to take on the Nintendo Switch port and leading the project to launch on Xbox One, PS4 and Switch.